Activists Go to War for Acai Brand – Brandweek Magazine


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Activists Go to War for Acai Brand
Brandweek Magazine
Sambazon, a San Clemente, Calif., firm that makes products based on acai, is beckoning consumers to “warrior up” in a new ad campaign.
Sambazon Warriors Love Their AcaiAdrants
Bethany Hamilton's Official "Warrior Up" Campaign Launch PartySurfline.com Surf News

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